DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. 2007 was the year that the long dormant consumer magazine sector exploded with acquisitions and the long-awaited storming of digital media properties by traditional media companies finally took place. There were 135 transactions in the sector, down slightly from 2006 but more than any other year in the past ten, and deal value was $9.6 billion - less than half of 2006. DeSilva+Phillips is cautiously optimistic for media deals in 2008.

New York, NY January 29, 2008 — DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. Here are the highlights.

• 135 transactions - down from the 2006 number but more than any other year in the past ten, with dramatic loss of momentum in the 4th quarter.
• Deal volume: $9.6 billion - less than half of the 2006 total.
• Strategics did 33% of the top 15 deals but 62% of dollar volume.

The Advertising Market
• The ad market lagged the economy, delivering only 0.2% growth.
• An historic event: the consumer magazine sector may overtake the newspaper sector to become the second-largest media sector, after TV.

Public Media Companies
• DeSilva+Phillips’s basket of 11 public companies declined 2.3% - the first time this century publics moved in the opposite direction to the markets.
• 3 of the basket’s companies have disappeared from the public markets.

The Top 15 Deals
• Consumer deals dominated, with 10, including the 2 biggest, Gemstar-TV Guide and Primedia’s Enthusiast Group. Consumer deals were 72% of the $8.06 billion total value of the list.
• Top B2B deals were the sales of Advanstar and ALM. 3rd biggest: Dolan Media’s IPO, 4th best performing out of 90 NYSE IPOs.

Traditional Media Using M&A to Converge with Digital
• Traditional media built digital capability on a big scale.
• Niche rather than platform acquisitions prevailed.
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Media Logic’s new paper “Pump Up Marketing ROI Through Proactive PR” is a must-read for savvy marketing professionals who want to learn how to turn a proactive PR strategy into a low-cost lead generation tool. “Pump Up Marketing ROI Through Proactive PR” is now available for download at www.mlinc.com/proactivePR.

Albany, NY January 24, 2008 — A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, details how today’s savvy marketers can pump up their marketing ROI by using a web-optimized PR strategy. A proper mix of technology and insight can transform your press releases into proactive, low-cost lead generation tools. Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR.

A proactive PR strategy leverages new media tools such as hyperlinks, podcasts, RSS feeds, social media tags and keyword tagging. These tools offer companies the greatest potential to drive your PR messages across the Internet and deliver them directly to the desktops of your desired audience.

Pump Up Marketing ROI Through Proactive PR is a must read for marketers looking to use PR to target media contacts and highly sought prospects for greater marketing ROI.

“An organization’s PR efforts can play a critical role in building or sustaining credibility and leadership position,” says Phyllis Niner, senior account supervisor at Media Logic. “At the same time, a web-optimized PR strategy can boost overall search rankings to guide potential clients directly into a company’s sales funnel.”

Click here to listen to a podcast in which Phyllis talks about how proactive PR can increase your lead generation and get more potential clients engaged in your sales pipeline.
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A new affiliate marketing program of the leading lighting retailer was launched.

Dallas, Texas January 23, 2008 — A new affiliate marketing program of the leading lighting retailer, LightingCatalog.com, was launched with Performics, which are performance marketing solutions from DoubleClick. eImprovement.com, LLC, is the parent of its network store, LightingCatalog.com, and of other specialty home fixture sites, such as the award-winning eFaucets.com.

LightingCatalog.com is a swiftly rising e-commerce organization that specializes in providing consumers and professionals indoor and outdoor lighting fixtures, lamps, and chandeliers from top brands. Some of these include Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory, and their industry-leading customer service team are some of the reasons that they have been well received by the home improvement community, as well as home improvement manufacturers.

“Our eFaucets.com affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at eImprovement.com. “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that LightingCatalog.com will perform just as well or better than our eFaucets.com program.”LightingCatalog.com joined the Performics (www.performics.com) affiliate network. Performics is a leading provider of affiliate marketing technology and is highly respected in the industry.

eImprovement selected Durk Price and eAccountableOPM to manage and grow the LightingCatalog.com affiliate program. “eAccountableOPM took over our eFaucets affiliate program and has greatly increased our super affiliate list and most importantly sales, all in a relatively short period of time. It was only natural to choose them to launch the new LightingCatalog.com program with Performics,” said Mr. Fox.
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Innovative online marketing provider ends open beta period and releases more than 2,000 customizable designs to the general public.

Scottsdale, AZ January 18, 2008 — BizCard.com (www.bizcard.com), an up and coming online marketing provider, announces its official rollout today. With a catalog of over two thousand customizable, high-quality designs, BizCard.com makes it easy for anyone from entrepreneurs, start ups and small business owners to develop professional looking, full color marketing collateral at an affordable price.

Until now, the website and its advanced application had been operating in open beta and gathering feedback from users to assist in an effort to further development of its online document creation tools.

BizCard’s powerful proprietary technology allows customers to create unique marketing collateral either from one of the company’s prepared designs, a customer’s own artwork, or a combination of both. Customers can create:

- Business cards
- Postcards
- Invitations
- Announcements
- Thank You Cards
- Note Cards
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3FN releases 3FN Keywords, the ultimate internet marketing tool, optimal for achieving success in the search engine optimization. It is another significant innovation after the ongoing success of 3FN Marketing the pay-per-click advertising company powered by the Bidding System.

San Jose, CA August 3, 2007 — 3FN realizes the importance of the keywords for the success on the internet understanding that a keyword or key phrase drives the search engine; therefore, the appropriate selection of a keyword is vital for the website success. In the era of internet marketing, keywords create a new industry requiring a new tools and knowledge necessary to win over the competition. (more…)

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