Imad Mouline, CTO, Gomez.

Neuer Service Active Streaming XF misst die Qualität von Multimedia Webanwendungen

Lexington/USA, Hamburg, 23. September 2008 – Film ab, Ton an: Was im Kino meist reibungslos funktioniert, macht Streaming Media im Internet leider oft zu schaffen. Dabei gewinnen qualitativ hochwertige Multimedia – Anwendungen im Web immer mehr an Bedeutung – vor allem bei modernen Werbeformen, im Online – Marketing oder zur Nachrichtenübertragung. Die Lösung zum Testen von Streaming Media hat Gomez, ein führender Anbieter von Dienstleistungen rund um das Management von Internetapplikationen: Mit dem neuen Service Active Streaming XF können Unternehmen jetzt die Geschwindigkeit und Qualität von gestreamten Video- und Audiodateien im Internet messen. Active Streaming XF ist ab sofort verfügbar und erweitert die Gomez ExperienceFirst Plattform, mit deren integrierten Diensten Webanwendungen bereits während ihrer Entwicklung getestet und später im Einsatz überwacht werden können.

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Mit Reality View XF können Entwickler sicherstellen, dass Webanwendungen in den neuesten Browsern optimal funktionieren

Lexington, USA / Hamburg, 5. September 2008 — Gomez, Inc., führender Anbieter von Web Experience Management-Diensten, gibt die Verfügbarkeit von Browser-übergreifenden Performance-Tests für Google Chrome und Microsoft Internet Explorer (IE) 8 Beta 2 bekannt.

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Analysten fordern Einzelhändler auf, Web Experience Management in ihre Online-Planungen einzubeziehen

Lexington, USA / Hamburg, 26. August 2008 — Das kommende Weihnachtsgeschäft im Blick warnen Analysten vor den unzureichenden Vorbereitungen des Online-Handels. Laut dem neuesten Benchmark-Bericht des Marktforschungsinstitutes RSR Research investiert der Einzelhandel noch immer zu wenig in die Verbesserung der Web-Erfahrung seiner Konsumenten. So mancher Kunde, der kurz vor Weihnachten noch Einkäufe tätigen will, könnte dann auch im Internet vor geschlossenen Türen stehen.

Die Studie mit dem Titel „Playing Well with Others: eCommerce’s Evolving Role in the Customer Experience“ wurde von Gomez, Inc., einem führenden Anbieter von Web Experience Management-Diensten, unterstützt. Sie stellt fest, dass Einzelhändler sich nur zögerlich an neueste Technologien im eCommerce herantasten und ihre Onlineshops daher oft nur ungenügend auf ihre Aufgaben vorbereitet sind. Die Analysten Nikki Baird und Steve Rowen, Co-Autoren des Berichts, raten daher dringend, sich mit den Auswirkungen der Internettechnologien auf die Kundenerfahrung auseinanderzusetzen. Read more…

Now in its second year the UK Search Engine Marketing Report is produced by E-consultancy in association with Search Engine Marketing agency Neutralize.

Cornwall, UK April 18, 2008 — The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

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Idea Asia to Take Charge in Future Development

LOS ANGELES, Feb. 28 – Asia Global Holdings Corporation (OTC Bulletin Board: AAGH) announces that Idea Asia Limited (Idea Asia), a wholly own subsidiary of AAGH, will take charge of the development of the Company’s TV Entertainment business segment. Mr. Dominique Ullmann, executive director of Idea Asia, leveraging his strong experience in the industry and well established business network in the region, will be in charge of the overall strategy and execution to ensure the greatest success.

“I am delighted to be on board as the executive director of Idea Asia and am excited about the opportunities ahead of us. The TV entertainment market in China is certainly dazzling. On the viewer side, research indicates that the demand for quality programs is as strong as ever. The audience will no longer settle for just the usual drama series, they now hunger for a greater variety of innovative and enjoyable entertainment programs. On the other hand, the advertising landscape in China remains fragmented, marketers are vying for suitable channels to reach the proper target segment cost effectively,” stated Mr. Ullmann. Read more…

DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. 2007 was the year that the long dormant consumer magazine sector exploded with acquisitions and the long-awaited storming of digital media properties by traditional media companies finally took place. There were 135 transactions in the sector, down slightly from 2006 but more than any other year in the past ten, and deal value was $9.6 billion – less than half of 2006. DeSilva+Phillips is cautiously optimistic for media deals in 2008.

New York, NY January 29, 2008 — DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. Here are the highlights.

• 135 transactions – down from the 2006 number but more than any other year in the past ten, with dramatic loss of momentum in the 4th quarter.
• Deal volume: $9.6 billion – less than half of the 2006 total.
• Strategics did 33% of the top 15 deals but 62% of dollar volume.

The Advertising Market
• The ad market lagged the economy, delivering only 0.2% growth.
• An historic event: the consumer magazine sector may overtake the newspaper sector to become the second-largest media sector, after TV.

Public Media Companies
• DeSilva+Phillips’s basket of 11 public companies declined 2.3% – the first time this century publics moved in the opposite direction to the markets.
• 3 of the basket’s companies have disappeared from the public markets.

The Top 15 Deals
• Consumer deals dominated, with 10, including the 2 biggest, Gemstar-TV Guide and Primedia’s Enthusiast Group. Consumer deals were 72% of the $8.06 billion total value of the list.
• Top B2B deals were the sales of Advanstar and ALM. 3rd biggest: Dolan Media’s IPO, 4th best performing out of 90 NYSE IPOs.

Traditional Media Using M&A to Converge with Digital
• Traditional media built digital capability on a big scale.
• Niche rather than platform acquisitions prevailed.
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Since its launch in 2003, the annual “Thumbnail Media Planner” has filled a void in making key marketing and media information available, including ad media rates for all major national and local media, to those who need it fast. The updated 2008 edition of the “Thumbnail Media Planner” boasts more content, a pocket book size convenient for the pocket or purse, and can be ordered online in hard copy or download formats.

Detroit, MI January 21, 2008 — The new Thumbnail Media Planner has filled a void in the advertising and media planning business by synthesizing the most important marketing and media facts and costs into a great pocket sized reference.

We interviewed the publisher, Ron Geskey, CEO of 2020:Marketing Communications LLC, to gain his insights into this unique publication.

Q: What exactly is the Thumbnail Media Planner?

A: The Thumbnail Media Planner is a 104-page pocket sized marketing-media reference focused on thousands of the most important facts about market and media trends, media availabilities, media reach, the 2008 media market/cost outlook, 2008 media pricing forecasts. It also includes demographics and major media costs for each of the top 100 markets, non traditional media, and even a different analysis of media effectiveness. The Planner even includes reach and frequency tables and a glossary.

Q: For whom is the Planner published?

A: The Thumbnail Media Planner is published for anyone involved with planning or approving advertising and media campaigns — ad agencies, advertisers, media, consultants, entrepreneurs, students and professors. The Planner is especially helpful to agency presidents, account and media people (many of whom order copies for their staffs) in the largest as well as smaller agencies and design firms.

Q: How can the Planner help “a planner”?

A. There are many ways this Planner can help individuals and their companies improve quality, productivity, and client perceptions. One is that a Thumbnail Media Planner is a really great reference tool in meetings. When a client asks you, “How much would it cost to run this newspaper ad in the top 50 markets?” Or, “How many markets could we add?” now you can say, “Just a minute, Ill give you a rough estimate… “instead of ‘Let me get back to you…then having somebody spend hours answering a question that could have been eliminated in 30 seconds…’ It’s ideal for quick media research and estimating the cost of advertising media plans. Anyone needing fast access to media data and costs for network or spot television, magazines, radio, newspapers, the internet — or even many non traditional media– would find the Planner invaluable.
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Research presented to the Marketing Executives Networking Group by Neil A. Morgan proves customer satisfaction research still MVP in marketers’ toolkit for predicting future business performance.

Old Saybrook, CT January 17, 2008 — As part of the Marketing Executives Networking Group’s (MENG) exclusive “Business School Webinar” series, Indiana University Marketing Professor Neil A. Morgan presented a summary of his research comparing a variety of customer satisfaction metrics and newer loyalty-based metrics and their ability to predict firms’ future business performance. Results showed that customer satisfaction metrics do a much better job of predicting a company’s business performance than newer loyalty-based metrics, directing marketers to focus their research budgets on understanding customer satisfaction.

It is a generally accepted marketing principle that a firm’s business performance is driven, in large part, by how well it serves its customers. As a result, most firms have customer feedback systems to capture the post-purchase perceptions of their customers, and marketing executives use this data to construct metrics they believe to be predictive of the firm’s future market and financial performance.

But while there has been growing research evidence of a link between customer satisfaction and firm performance, many marketers have been moving away from using satisfaction metrics and towards the use of loyalty metrics concerning customers’ word-of-mouth (WOM) intentions and behaviors (such as Net Promoter ScoresTM). In fact, there appears to be a growing belief among many managers that WOM intention is the only customer feedback metric that predicts a firms’ business performance. Yet, there has been remarkably little empirical examination of this assumption and the most widely cited “evidence” consists of anecdotal single-industry case studies and the outcomes of simple correlation studies reported by consulting firms with a vested interest in the answer.
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The Radian6 social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends are catching the attention of consumers while eliciting the greatest response and going viral. The firm is currently utilizing Radian6 with a number of clients and will be rolling it out to additional clients as part of its Emerging and Social Media practice.

Minneapolis, MN January 17, 2008 — Carmichael Lynch announced today that it has partnered with Radian6 to bring enhanced social media monitoring to its clients.

The social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends that are not only catching the attention of consumers of the brands they work with but also which are eliciting the greatest response and going viral.

“For our clients, it isn’t enough to simply track how often various brands are mentioned in social media but how consumers are engaging with these brands,” said Carmichael Lynch Emerging Research Strategist Herb Sawyer. “Radian6 provides us with in-depth, real-time analysis by topic or brand and allows us to determine which sites are influencing consumer opinion the most. As a result Carmichael Lynch has the ability to uncover timely strategic insights to help our clients properly position and market themselves both online and off.”
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January 2008 List from TopSEOs Features JumpFly as the Best PPC Company.

Algonquin, IL January 16, 2008 — The January 2008 List of Top PPC Management Companies features JumpFly as the #1 PPC Company in the United States. “JumpFly is a proven vendor,” said Jeev Trika, President of TopSEOs. “We have seen them in action first hand. They are by far the best.”

TopSEOs provide businesses a trusted resource to find the best companies in the PPC industry. Strict guidelines and constant due diligence contribute to TopSEOs’ reputation as the most reliable source for finding exceptional marketing vendors.
Over the past several years, many new PPC management companies have emerged as a result of PPC advertising’s explosive growth. Due to the large array of choices, and the challenge of finding proven and qualified professionals, businesses increasingly rely on the evaluations of trusted PPC review companies like TopSEOs.

TopSEOs evaluates each PPC company based on a rigorous selection process. Each Internet marketing firm is evaluated in terms of:

- Customer feedback
- Overall performance
- Competitive advantage
- Superior services and pricing
- Customer and technical support
- Response to client problems
- Innovations that set it apart from the competition
- Overall efficiency

“We are thrilled to be recognized as the best PPC Company in the country by a qualified 3rd party,” said Brad Garlin, JumpFly Managing Partner. “Our talented team works incredibly hard on behalf of our clients. I am very pleased to see them receive the recognition that they have earned.”

For additional information about JumpFly, please contact Brad Garlin or visit www.JumpFly.com. For more information about TopSEOs, please visit www.TopSEOs.com.

About JumpFly
JumpFly professionally develops, implements and manages Google AdWords, Yahoo! Search Marketing and Microsoft adCenter pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while attaining the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Qualified Company, Yahoo! Search Marketing Ambassador and Microsoft adExcellence Member.

About TopSEOs
TopSEOs.com was founded in 2002 by E-Ventures and provides a single source for researching Internet marketing vendors, as well as a place for Internet marketing and service providers to showcase their services. Monthly reviews highlight the best PPC Company.

Provided by gh consulting – gordian hense