Scotts Valley, CA April 16, 2008 — Internet marketing training provider Market Motive has teamed with Search Engine Strategies to provide online classes for training in search marketing, web analytics, and web conversion techniques.

The workshops are live and interactive, delivered via video screen sharing and live telephone conference. Limited class sizes ensure attendees have time to ask for clarification or deeper explanations. Tuition for each class is $395 and registration opens today at www.marketmotive.com/online-workshops

“Search Engine Strategies has always delivered first-rate conferences and workshops,” said Market Motive CEO Michael Stebbins, “Market Motive leads in online instruction, with many of the same speakers, so this combination brings high quality training to a larger audience.”

Internet marketing expert Andy Beal recently reviewed Market Motive online training. “Market Motive’s media-consulting combination is effective and teaches online marketing in a way that works for the beginner or the experienced practitioner,” said Beal, “I’m impressed, and the guys behind this are the best in the business.”

Classes will be held approximately once each month. Upcoming classes include:
* 10 Ways to Attract People and Gain Rankings in the Search Engines on May 13 with Sitelogic founder, Matt Bailey
* Paid Search 101, 201, 301 and 401 all in One Workshop on June 5 with Rimm-Kauffman Group founder, Dr. Alan Rimm-Kauffman
* Advanced Web Analytics: Enlightenment through KPIs on June 26 with web analytics thought leaders Avinash Kaushik and John Marshall
* SEO Tools for Better Ranking on July 22 with search engine optimization expert and speaker, Todd Malicoat

Additional classes will be posted at www.marketmotive.com/online-workshops later in the month.

About Search Engine Strategies
Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector.

The SES series operates under a variety of formats around the world, from large-scale multi-tracked conferences and exhibitions to more intimate forum style events and in-depth training courses drilling into the detail on specific topics.

About Market Motive
Market Motive provides search marketing training videos, conference calls and direct Q&A with the top six internet marketing consultants for just $299 per month:
* Bryan Eisenberg on Conversion Optimization
* Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
* Dr. Alan Rimm-Kaufman on Paid Search / PPC
* Matt Bailey on Social Media
* Avinash Kaushik & John Marshall on Web Analytics
* Todd Malicoat on Search Engine Optimization
Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Cornwall, UK April 18, 2008 — The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

The results offer a valuable insight into the changing search engine marketing landscape and include evidence that the industry is thriving with 63% of companies planning to increase their paid search
(PPC) budget and 61% planning to increase their Search Engine Optimisation budget.

This year readers will benefit from year on year comparisons and additionally new questions that reflect emerging trends such as utilising social media within search marketing campaigns.

Lucy Cokes, Managing Director of Neutralize commented:

“It appears evident that search engine marketing is now cemented in the minds and therefore budgets of UK marketers. It is fantastic to see a greater understanding of the benefits of a well managed search marketing campaign and budgets being increased accordingly across both paid
and organic search.”

The report worth £149 is available to download now free of charge from www.e-consultancy.com/publications/search-engine-marketing-report-2008

About Neutralize:
Neutralize, the sponsor of this research, is an integrated search engine marketing agency based in the UK, specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management.

Its rapidly expanding team is dedicated to providing top quality services to those companies serious about their search marketing success online.

Neutralize is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.

Neutralize is part of notabene.net, a pan-European digital marketing agency with over 200 employees.

About E-consultancy:
E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, named Publisher of the Year at the 2006 AOP Awards, also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.

E-consultancy has 65,000 registered users and more than 145,000 unique users sessions per month (audited by ABC Electronic). It is popular among internet professionals because of its time-saving advice and insight.

Subscribers pay from £195 per year to access the exclusive and highly practical content. E-consultancy has more than 100 events lined up for 2007, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers at a Central London venue.

E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

Austin, Texas March 20, 2008. ArteWorks SEO announced today the addition of search engine optimization tools available for free at www.arteworks.biz/tools. These tools can be used to check: Google Page Rank, Alexa Page Rank, Google Link Popularity, Yahoo Link Popularity, MSN Link Popularity, Title Tag, Meta Keywords and Meta Description Tags.

Google PageRank is Google’s method of putting a numeric value on the importance of a page on the web based on the links to that page. The assumption being the more links coming into a page the more important that page must be. Google takes into account the importance of the page linking to the web page being measured and screens out link farms. A web site with a high Google Page Rank is considered a much better link to acquire than one with a low Google Page Rank.

The Alexa Page Rank checker allows anyone to instantly check a web sites page ranking based on traffic as assessed by Alexa. The Alexa Page Rank is like a golf score in that a lower number is better. This is helpful in determining a web site’s traffic and in assessing the value of linking partners. More traffic can be generated for you from a link that has high traffic.

The Google, Yahoo and MSN link popularity tools show how many links to a web site are found on each search engine. The Title Tag, Meta Keywords and Meta Description Tags are important to on page search engine optimization. These tools are particularly helpful in assessing the search engine optimization of competitor web sites.

“We are trying to provide useful search engine optimization tools on our web site to assist people in quickly getting valuable information for their search engine optimization efforts”, explained ArteWorks SEO CEO Matt Foster.

About ArteWorks SEO

ArteWorks SEO is an internationally recognized search engine optimization and Internet marketing firm headquartered in Austin, Texas with a satellite office in Seattle, Washington. ArteWorks SEO is ranked in the top 3 search engine optimization firms in the world by several different Internet marketing organizations. For more information, please visit www.arteworks.biz/tools.

Singapore – March 8, 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Online diaries, better known as blogs, are big in the online community and form the fastest growing type of website today. Blogs have already become a mainstay on the internet, with popular blog search engine Technorati currently tracking over 112.8 million blogs.

As the leading blog advertising network in Asia, Advertlets offers advertising in the personal space – where readers and the bloggers come together with their common interests and experiences. Visits to blogs by friends (and fans) ensure that advertisers’ messages will be seen and heard by the people who matter.

Through a unique and proprietary platform, advertisers are able to track the age, gender, and profession of the readers visiting the blogs. This allows them to reach out to the right demographic and maximise mileage for their marketing campaigns.

Adrian Tan, Product Manager of clickTRUE, expressed excitement about the new service. “The choice to partner with Advertlets was very clear. With more than 25,000 blogs under their network, they reach out to 15 Million unique visitors per month and amass a monthly page impressions in excess of 105 Million. We are also impressed with Advertlets’ robust backend engine that allows efficient administration of multiple online campaigns and profiling of visitors on their blogs. This partnership presents exciting opportunities for our advertisers to utilise the optimal mix of online advertising strategies on multiple media platforms.”

The appointment as the exclusive reseller of Advertlets in Singapore reinforces clickTRUE’s rapid expansion towards becoming the top Pay Per Performance online advertising service provider in Asia. Under terms of the agreement, clickTRUE will incorporate Advertlets blog advertising network into its suite of advertising options to advertisers. This new channel will extend clickTRUE’s portfolio beyond offering ad placements in search engines like Google, Yahoo! or MSN Live Search, and popular social networking sites such as Facebook and Friendster.

Joshua Lim, founder of Advertlets, attests : “I am impressed by clickTRUE’s experience and astuteness in this part of the online advertising landscape. They are savvy with managing online campaigns across multiple platforms and have been effective in understanding advertisers’ needs. I am confident that clickTRUE will be able to integrate blog advertising as part of their marketing solutions to clients. I see them as the right partner to promote and grow Advertlets in Singapore. ”

“Blogs has been a buzz word these days. As more people come online to actively express themselves, the pool of audience attracted to these blog sites continue to grow in tandem. Hence, there is a rich oasis of business opportunities and extensive and diverse reach to all types of consumerism needs and sampling. At SPH Magazines, we are constantly looking out for exciting new opportunities to complement our mainstream media to enrich our business partners, customers and advertisers. This new partnership will certainly increase our marketing options offered to our stakeholders.” said Loh Yew Seng, CEO of SPH Magazines.

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
URL: www.sphmagazines.com.sg/

About clickTRUE

clickTRUE is the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd. First started in 1 September 2006, clickTRUE specialises in Pay Per Performance consultancy and execution. This encompasses Search Engine Marketing, Online Media Planning, Web Analytics and Website Optimisation.

To deliver true value, clickTRUE works with clients in helping them achieve optimum Return On Investment (ROI) with their ad campaigns on search engines like Google, Yahoo!, MSN Live Search, as well as Chinese search site Baidu. In addition, it offers ad placements on social networking sites Facebook and Friendster, as well as popular sites like YouTube and the Hardware Zone and SPH Magazines web properties among many others.

Servicing media agencies, MNCs, mid-sized companies and SMEs, ClickTRUE aims to support client’s online marketing efforts to acquire greater visibility in the online marketplace and achieve a larger market share of their target industry audience.

URL: www.clicktrue.com.sg

About Advertlets

Advertlets.com is an Asian blog advertising network that offers the remarkably sensible proposition of targeted, unintrusive advertising that benefits the online advertising and blogger community, as well as their readers. Bloggers get better advertising that is relevant to their readers, and advertisers make their advertising dollars and their message count. Through a system that allows the collection of real-time demographics, and also allows bloggers to make their own custom polls, Advertlets presents a unique offering in the industry.

Founded in March 2007, the network now reaches over 500,000 unique users each day across Asia. It has over 25,000 blogs in its publisher base and advertising clients such as Toyota, EMI Music, Starbucks, HP, Columbia Tristar, Celcom, Digi & Mediaprima. Advertlets also recently launched a regional campaign for Recruit.net, a recruitment portal targeted to audiences across Malaysia, Singapore, China, Japan, India, Hong Kong, Australia & New Zealand.

Advertlets delivers results above industry norms through its unique value proposition of being able to target blogs via demographic profiles for each blog, blog channels that group related content, multilingual targeting (BM, Mandarin, English) as well as geolocation (targeting messages by country.)

Advertisers make their message count. Bloggers make more money doing what they love. It all makes sense at Advertlets.com – Asia’s Better Blog Advertising Network.
URL: www.advertlets.com

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New York, NY February 21, 2008 — Feb 2008 issues of Website Magazine has an interesting article “Geo Targeting Countries For SEO”. This article is written by Milind Mody , CEO of Search Engine Optimization company eBrandz. The article describes basic logic used by search engines to associate a domain name with a country. It also has few tips for readers to rank highly in a particular country/ region.
Milind Mody, CEO of eBrandz Inc (and author of this article) says, “Some of the guys in our top management like Peter Prestipino’s editorials. He is editor of Website Magazine. Hence I approached him with two possible article ideas. He was interested in the Geo targeting article. The deadline for the Feb issue was fast approaching. I send him a first draft, which was slightly modified and accepted. Peter was very encouraging and a pleasure to work with. I was really impressed by his promptness in answering my questions”

But how did Milind come up with the article idea? He says, “One of the most common questions clients ask us is how do I rank my website in Google UK, Google Australia, Google Canada. It takes time to explain them how search engines work and the logic used to associate a domain with a country. So I thought, let me write an article, and next time anybody asks this question, simply point them to the article.”

Milind says that he is reasonably satisfied with the article. Some of the basic concepts explained in the article will not change with time. However, search engine themselves are evolving and hence some additional factors might come into play in future. But the article should give readers a good overview of how things currently work.

About eBrandz Inc: – eBrandz Inc helps small and medium businesses increase their sales or leads through internet marketing techniques. eBrandz provides quality work at fraction of cost and hence offers great value for money. eBrandz hires the best talent in this industry and uses latest Search Marketing techniques approved by Search Engines. eBrandz also offers 24 hours support (Monday to Friday) to it’s clients.

Contact: www.ebrandz.com/

Sources: PRWE/ebrandz.com

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