SherWeb, a leading hosting provider of Microsoft Exchange Server, proudly announces its ability to fully support the iPhone 2.0 wireless synchronization with its Hosted Microsoft Exchange Service.

Montreal, Canada - March 9, 2008 — SherWeb, a leading hosting provider of Microsoft Exchange Server and BlackBerry Enterprise Server, proudly announces it will support the iPhone 2.0 wireless synchronization with its Hosted Microsoft Exchange ActiveSync Service. The iPhone synchronization service allows small, medium and large companies to wirelessly synchronize their devices to their Microsoft Exchange messaging system in real time, wherever they are.

In today’s business world, full mobile wireless synchronization of emails, contacts and calendar is a must! With Microsoft Exchange being the number one business class email solution on the market, phone makers have no choice but to allow their devices to sync with the most popular collaborative software. The iPhone, popular with the general consumer’s market, has now increased its appeal to the business community. (more…)

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clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (”SPH Magazines”) is now Advertlets Sdn Bhd (”Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Singapore - March 8, 2008 - clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (”SPH Magazines”) is now Advertlets Sdn Bhd (”Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region. (more…)

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Search engine optimization provider BackboneITGroup.com respond to advice given to small businesses in American Express’s OPEN book guide. The validity of an article advising AMEX business customers to avoid professional SEO services is called into question.

Lancaster, UK February 20, 2008 — BackboneITGroup.com today criticized advice handed out to small businesses by American Express in a recent edition of their OPEN book customer publication.

The controversial advice comes from an article in the current edition of AMEX’s ‘A Practical Guide for Business Growth’ which cautions its readers against seeking professional search engine optimization help for their websites, advising them not to “waste money on so-called Search Engine Optimization (SEO) specialists” (more…)

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Todd Miechiels offers clients efficient way to capture and nurture leads through Internet marketing automation

Atlanta, GA January 29, 2008 — Atlanta-based Internet marketing consultant Todd Miechiels now provides marketing automation solutions to B2B companies through Pardot, an industry-leading provider of on-demand marketing automation solutions. Miechiels’ marketing automation services include strategy, implementation, and ongoing counseling and management.

“For years I’ve been wishing my clients had more efficient and accountable ways to handle the leads our programs generate for them,” explains Todd. “Pardot provides a cost-effective solution that marketing and sales can put to use from the moment they sign on. Since offering this service, it has really changed the way my clients and I think about Internet marketing. It puts much more emphasis on how leads are handled and it makes everyone’s jobs more rewarding as we’re better able to track new leads, all the way through to closed sales.”

One of the most common complaints and challenges among B2B companies is that marketing leads often find their way into an abyss once the marketing team hands them off to the sales team. According to Miechiels, about 78% of B2B leads are mishandled and not followed up on a timely basis. Even worse, close to 90% of those leads end up buying from a competitor within six months. By implementing an automated marketing solution, such as Pardot, sales teams can become more proactive in lead management, minimize dropped leads and maximize their close rates.

Through Pardot’s Prospect Insight tool, sales and marketing teams can score, grade, route, and automatically follow up with new and old leads. The on-demand web marketing automation suite maximizes efficiency for companies with multi-touch sales cycles by showing sales teams exactly where to spend their time and automatically nurturing existing leads. Companies can track all prospect interaction, score prospects based on parameters, prioritize sales reps’ time, send automated drip emails to prospects according to rules, and automatically notify sales reps of online prospect activity.

Since becoming a certified consulting partner with Pardot, Miechiels has brought the solution to several existing and new clients. He is making it a major part of a holistic approach to online lead generation in 2008.
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SyberWorks, Inc., a leader in custom e-Learning Solutions and the Learning Management System (LMS) industry, today announces an article available in the SyberWorks Online Media Center: “How-to” Guide to Creating Online Tests, by Dana Fine, Senior Instructional Designer at SyberWorks, Inc.

January 29, 2008 — SyberWorks, Inc., a leader in custom e-Learning Solutions and the Learning Management System (LMS) industry, today announces an article available in the SyberWorks Online Media Center: “How-to” Guide to Creating Online Tests, by Dana Fine, Senior Instructional Designer at SyberWorks, Inc.

Dave Boggs, CEO of SyberWorks, states, “The article provides a thorough overview of how to create online tests. It covers topics such as how the main objective and parameters of the course impact a test, determining the level of difficulty for the test, safeguarding the test from cheating, and other concepts.”

Boggs continues, “The article also discusses how to assess your online test and the implications of some common question types often used in online courses.”
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