Weltmarktführer für Hosting baut auf Last Mile und Backbone Überwachung

Hamburg, 19. August 2008 — Web.de, GMX.de und 1und1.de – für Millionen Internetnutzer bilden diese Adressen den Nabel der Welt und sind die zentralen Portale für den raschen Einstieg ins weltweite Web. Um die Erfahrung – also die Web Experience seiner Kunden – optimal messen und managen zu können, vertraut die 1&1 Internet AG daher auf die Services der Gomez ExperienceFirstSM Plattform von Gomez. Das führende Unternehmen auf dem Gebiet des Webexperience Managements überwacht sowohl aus der Nutzer- als auch aus der internen Perspektive, wie die von 1&1 gehosteten Webseiten beim Kunden ankommen und zeigt, wo es Verbesserungspotential gibt. (more…)

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affilinet Geschäftsführer Marc Stilke zum OVK Online-Report 2008/01

Ebersberg, 4. März 2008 – Die heute vom Online-Vermarkterkreis (OVK) veröffentlichte Statistik zum Online-Werbemarkt 2007 bestätigt den anhaltenden Wachstumskurs von affilinet, dem Spezialisten für Affiliate-Marketing innerhalb der AdLINK Group. Dies stellt affilinet Geschäftsführer und COO der AdLINK Group Marc Stilke nach einem Blick auf die neuesten Zahlen im „OVK Online-Report 2008/01“ fest:

„ Mit 215 Mio Euro Umsatz hat Affiliate-Marketing die Erwartungen für 2007 übertroffen. Dies bestätigt die Rolle des Affiliate Marketings als einen zentralen Wachstumstreiber des deutschen Online-Werbemarkts.“, so Marc Stilke. „ (more…)

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Jährliche Umfrage zu Zukunftstrends im Affiliate Marketing bei 600 teilnehmenden Onlinemedien von affilinet zeigt: Video-Formate sowie aktuelle und thematisch passende Inhalte sind Werbemittel der Zukunft

Ebersberg 05. Februar 2008 – affilinet Publisher sehen in interaktiven und kontext-sensitiven Werbemitteln die größten Entwicklungspotenziale für zukünftige Affiliate-Erfolge. Dies hat die aktuelle Werbemittel-Umfrage unter knapp 600 Publishern bei affilinet, der Nr. 1 unter den deutschen Affiliate-Netzwerken mit über 1.200 Programmangeboten, ergeben.

„Der Trend geht im Affiliate-Marketing eindeutig dahin, dynamische und interaktive Werbemittel einzusetzen, die durch aktuelle Inhalte und Bewegtbilder einen Mehrwert und zusätzliche Attraktivität für die Webseite schaffen. Schon heute bietet affilinet sämtliche der in Zukunft als bedeutend eingeschätzten Werbeformate an. Ein Beweis für die Fortschrittlichkeit unserer Technologie“ so Christoph Röck, Geschäftsführer von affilinet Deutschland. „affilinet wird auch in Zukunft nah an den Trends der Branche arbeiten und sein Portfolio laufend um innovative Werbemittel ergänzen.“

Während gegenwärtig die klassischen Werbeformate wie z.B. Textlinks, Fullsizebanner, Skyscraper und Rectangle unter den 10 meistgenutzten Werbeformaten rangieren, wird ihre Bedeutung für die Zukunft als deutlich geringer eingeschätzt. Lediglich Textlinks werden auch weiterhin eine sehr wichtige Rolle spielen, da es den Publishern wichtig ist, Werbemittel leicht und unauffällig in die Webseite zu integrieren. Alle anderen klassischen Formate tauchen nicht mehr unter den Top 10 auf. Sie werden durch Video, Pagepeel und content-sensitive Formate wie zum Beispiel das affilinet Werbemittel affilimatch, verdrängt werden.
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Since its launch in 2003, the annual “Thumbnail Media Planner” has filled a void in making key marketing and media information available, including ad media rates for all major national and local media, to those who need it fast. The updated 2008 edition of the “Thumbnail Media Planner” boasts more content, a pocket book size convenient for the pocket or purse, and can be ordered online in hard copy or download formats.

Detroit, MI January 21, 2008 — The new Thumbnail Media Planner has filled a void in the advertising and media planning business by synthesizing the most important marketing and media facts and costs into a great pocket sized reference.

We interviewed the publisher, Ron Geskey, CEO of 2020:Marketing Communications LLC, to gain his insights into this unique publication.

Q: What exactly is the Thumbnail Media Planner?

A: The Thumbnail Media Planner is a 104-page pocket sized marketing-media reference focused on thousands of the most important facts about market and media trends, media availabilities, media reach, the 2008 media market/cost outlook, 2008 media pricing forecasts. It also includes demographics and major media costs for each of the top 100 markets, non traditional media, and even a different analysis of media effectiveness. The Planner even includes reach and frequency tables and a glossary.

Q: For whom is the Planner published?

A: The Thumbnail Media Planner is published for anyone involved with planning or approving advertising and media campaigns — ad agencies, advertisers, media, consultants, entrepreneurs, students and professors. The Planner is especially helpful to agency presidents, account and media people (many of whom order copies for their staffs) in the largest as well as smaller agencies and design firms.

Q: How can the Planner help “a planner”?

A. There are many ways this Planner can help individuals and their companies improve quality, productivity, and client perceptions. One is that a Thumbnail Media Planner is a really great reference tool in meetings. When a client asks you, “How much would it cost to run this newspaper ad in the top 50 markets?” Or, “How many markets could we add?” now you can say, “Just a minute, Ill give you a rough estimate… “instead of ‘Let me get back to you…then having somebody spend hours answering a question that could have been eliminated in 30 seconds…’ It’s ideal for quick media research and estimating the cost of advertising media plans. Anyone needing fast access to media data and costs for network or spot television, magazines, radio, newspapers, the internet — or even many non traditional media– would find the Planner invaluable.
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clickfind™ was launched late 2007 and besides it being a good search engine and business directory, it also incorporates “State of the Art” Search Engine Optimisation (S.E.O.) functionality and technology.

Brisbane, Queensland January 17, 2008 — clickfind™ was launched late 2007 and besides it being a good search engine and business directory, it also incorporates “State of the Art” Search Engine Optimisation (S.E.O.) functionality and technology.

Here are some of the features that set this search engine apart both in Australia and overseas:
• With the push of a button a user can have their business listing uploaded to Google Maps
• Google Ads will automatically be published with the client’s business name as a keyword phrase as a part of their monthly fee
• All products and services on clickfind (owned by the user) are allowed to be exported to RSS, which allows them to syndicate their products easily
• Professional copywriters may be hired at a small investment to help clients write their listings, making sure they get quality listings, but at the same time have a listing that works with SEO
• Anchor text is allowed on their listing description and is encouraged, as it has long been recognized a strong factor in ranking well with search engines
• Members can publish their listing directly from clickfind to Google base (once Google Base is available in Australia)
• As well as listing business info, members can list up to 500 products and services, which dramatically increases SEO performance

A powerful business directory
clickfind™ business listings are far more useful than those in other directories and search engines. As well as essential info like business name, description and contact details, clickfind™ listings can include full details of products and services. We’re not just talking about a simple list — a business can add a separate page with description for up to 500 products or services.

This approach is extremely useful for customers, but it also has great value for business owners. Adding product and service information dramatically increases the chance of a business being found when a customer is looking for a relevant product or service, either on clickfind™ or elsewhere. It also means a business can treat their clickfind™ listing as a self-contained website, or use it to drive traffic to their existing website.

Useful and fair search results
The search engine has been carefully developed to ensure results match what people search for. When a user searches for “apples” we’ll make sure they find apples and not lemons, unlike some of the other search engines. Results are also targeted geographically, so people can find businesses near them.

We do not sell advertising spots or sponsored listings. The order of business listings is based on relevancy. This means we keep things fair for businesses and produce meaningful results for people searching for products or services. Whether a business was listed a year ago or today, it doesn’t matter — geographic location and keyword relevancy is all that counts.
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