Analysten fordern Einzelhändler auf, Web Experience Management in ihre Online-Planungen einzubeziehen

Lexington, USA / Hamburg, 26. August 2008 — Das kommende Weihnachtsgeschäft im Blick warnen Analysten vor den unzureichenden Vorbereitungen des Online-Handels. Laut dem neuesten Benchmark-Bericht des Marktforschungsinstitutes RSR Research investiert der Einzelhandel noch immer zu wenig in die Verbesserung der Web-Erfahrung seiner Konsumenten. So mancher Kunde, der kurz vor Weihnachten noch Einkäufe tätigen will, könnte dann auch im Internet vor geschlossenen Türen stehen.

Die Studie mit dem Titel „Playing Well with Others: eCommerce’s Evolving Role in the Customer Experience“ wurde von Gomez, Inc., einem führenden Anbieter von Web Experience Management-Diensten, unterstützt. Sie stellt fest, dass Einzelhändler sich nur zögerlich an neueste Technologien im eCommerce herantasten und ihre Onlineshops daher oft nur ungenügend auf ihre Aufgaben vorbereitet sind. Die Analysten Nikki Baird und Steve Rowen, Co-Autoren des Berichts, raten daher dringend, sich mit den Auswirkungen der Internettechnologien auf die Kundenerfahrung auseinanderzusetzen. Read more…

Online Workshops to be taught by top SEO/SEM consultants, authors and recognized leaders.

Scotts Valley, CA April 16, 2008 — Internet marketing training provider Market Motive has teamed with Search Engine Strategies to provide online classes for training in search marketing, web analytics, and web conversion techniques.

The workshops are live and interactive, delivered via video screen sharing and live telephone conference. Limited class sizes ensure attendees have time to ask for clarification or deeper explanations. Tuition for each class is $395 and registration opens today at www.marketmotive.com/online-workshops

“Search Engine Strategies has always delivered first-rate conferences and workshops,” said Market Motive CEO Michael Stebbins, “Market Motive leads in online instruction, with many of the same speakers, so this combination brings high quality training to a larger audience.”

Internet marketing expert Andy Beal recently reviewed Market Motive online training. “Market Motive’s media-consulting combination is effective and teaches online marketing in a way that works for the beginner or the experienced practitioner,” said Beal, “I’m impressed, and the guys behind this are the best in the business.”

Read more…

clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Singapore – March 8, 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region. Read more…

Internet marketing specialist Brandon Cornett has recently completed a new book that teaches small business owners how to use the Internet as an “equalizer” to level the playing field with larger competitors.

Austin, TX February 21, 2008 — Internet marketer Brandon Cornett would like to share with you the knowledge he wishes he had ten years ago. In fact, he has gathered all of the lessons learned from his Internet marketing experiences over the years and put them into an e-book that you can read online or download for free. Read more…

Todd Miechiels offers clients efficient way to capture and nurture leads through Internet marketing automation

Atlanta, GA January 29, 2008 — Atlanta-based Internet marketing consultant Todd Miechiels now provides marketing automation solutions to B2B companies through Pardot, an industry-leading provider of on-demand marketing automation solutions. Miechiels’ marketing automation services include strategy, implementation, and ongoing counseling and management.

“For years I’ve been wishing my clients had more efficient and accountable ways to handle the leads our programs generate for them,” explains Todd. “Pardot provides a cost-effective solution that marketing and sales can put to use from the moment they sign on. Since offering this service, it has really changed the way my clients and I think about Internet marketing. It puts much more emphasis on how leads are handled and it makes everyone’s jobs more rewarding as we’re better able to track new leads, all the way through to closed sales.”

One of the most common complaints and challenges among B2B companies is that marketing leads often find their way into an abyss once the marketing team hands them off to the sales team. According to Miechiels, about 78% of B2B leads are mishandled and not followed up on a timely basis. Even worse, close to 90% of those leads end up buying from a competitor within six months. By implementing an automated marketing solution, such as Pardot, sales teams can become more proactive in lead management, minimize dropped leads and maximize their close rates.

Through Pardot’s Prospect Insight tool, sales and marketing teams can score, grade, route, and automatically follow up with new and old leads. The on-demand web marketing automation suite maximizes efficiency for companies with multi-touch sales cycles by showing sales teams exactly where to spend their time and automatically nurturing existing leads. Companies can track all prospect interaction, score prospects based on parameters, prioritize sales reps’ time, send automated drip emails to prospects according to rules, and automatically notify sales reps of online prospect activity.

Since becoming a certified consulting partner with Pardot, Miechiels has brought the solution to several existing and new clients. He is making it a major part of a holistic approach to online lead generation in 2008.
Read more…

15 world-class marketers share their favorite strategies proven to attract more customers, get more bang from every advertising dollar and generate revenue windfalls for online and offline business owners.

Lowell, IN January 21, 2008 — In today’s business environment there is a lot of advice about how to increase bottom line revenue. The question is: Which of these methods (if any) actually works in the real world?

Business growth expert, Bob Serling, interviewed 15 top marketers about their favorite marketing techniques. These are the same techniques used in their own business and with clients. The simple and practical ideas presented in these brief 10-minute interviews can help any business produce better marketing results and increased profits.

The experts interviewed include: Bob Bly, John Carlton, Sean D’Souza, Randy Gage, David Garfinkel, Shel Horowitz, John Jantsch, Clayton Makepeace, Perry Marshall, Paul Myers, Bob Scheinfeld, Yanik Silver, Joe Vitale, Jeff Walker and Bob Serling himself.

Some of what the free 10-minute marketing success interviews reveal include…

• How to get more prospects and website traffic quickly and easily.
• How to multiply sales by 10% by making a simple 15-minute change to the offer.
• A no-cost way to land more clients by using a free Internet tool.
• The secret of pre-selling prospects before making contact with them.
• How to position any company – even a brand new one – as an industry leader.
• Offline direct marketing fundamentals critical to online success.
• How to build a virtual sales army that works 24 hours a day to bring in orders.
Read more…

ffhelper.com launched their new project called Make Money Online. The project allows people to share ideas and strategies to help them generate more income from the Internet.

January 19, 2008 — Affhelper.com launched their new project called Make Money Online. The project allows people to share ideas and strategies to help them generate more income from the Internet.

Since the launch the page has been featured on sites like Webwire.com and TechPin.com.

The project was created to help people get different ideas about making money online at no cost. Visitors can also support the page by linking back to it from their websites.

So far, here are the topics being discussed:

1. How to blog for profits (Where to start, what blogging platform to choose. How to monetize your blog.)
2. How to become a successful affiliate marketer (Finding affiliate programs and getting traffic)
3. What is the key to success in the internet marketing industry (Creating your own product, partnerships, etc.)
4. How to profit from Adsense (Tips & strategies)
5. How to use SEO to make money online (Introduction to search engine optimization)
6. Using Google Adwords for profit (What products to sell)
7. Black Hat techniques
8. Forum marketing
9. Marketing using Videos (YouTube Marketing)
10. How to make money with MLM
11. How to outsource your work (What places to use and what to look for)
Read more…

Access To Media is pleased to offer creative a-la-carte advertising services to franchise owners. Liz Jusko, Vice Preside of Sales and Marketing, is confident that Franchisees will view A2M as the creative marketing and advertising agency capable of meeting their goals. Access To Media continues to provide small businesses and entrepreneurs with competitive advertising service on a local, regional, national and international basis.

Chicopee, MA January 17, 2008 — Liz Jusko, Vice-President of Sales and Marketing for ACCESS TO MEDIA, recently announced the expansion of Access To Media’s (A2M) cost-effective solutions and consistently high quality to the Franchisee marketplace. She is confident that Franchisees will view A2M as the creative marketing and advertising specialists capable of meeting their needs –requirements easily satisfied by the A2M approach.

Consistent with their mission to assist customers’ requirements to reach one geographical market, the entire country, or the Globe, AccessToMedia now adds the creative design component to comprehensive advertising plans catering to the needs and budgets of Franchise business owners.

Access To Media’s creative services span Marketing & Advertising Strategies, Company Branding and Logo Development, Direct Mail Services, Creative Writing, Display Ad Development and Design, Web Advertising and Internet Banner creation. Advertising placement services include but are not limited to Print, Radio, Internet, Television, and Outdoor media—multimedia solutions customized for unique challenges.
Read more…

PayPerClickJournal.com, an extraordinarily helpful website for anyone interested in learning more about the marketing power of Pay Per Click advertising, is very pleased to announce the redesign of the site with additional PPC management resources.

Boston, MA January 16, 2008 — PayPerClickJournal.com, an extraordinarily helpful website for anyone interested in learning more about the marketing power of Pay Per Click advertising, is very pleased to announce the redesign of the site with additional PPC management resources. PPC advertising can achieve remarkable results for any website but to realize the maximum gains from this search marketing approach, it is essential that keyword research and other factors are considered before the launch of the PPC campaign. The site redesign features a cleaner layout and blog posts are organized into several categories so that readers can quickly find the information that interests them.

An integral part of the Brick Marketing blog network founded and managed by Internet marketing expert Nick Stamoulis, the goal of PayPerClickJournal.com is to provide site visitors with helpful information on how to maximize their investment in PPC advertising. For over ten years, Nick Stamoulis and experts and Brick marketing have been helping clients achieve their goals through Internet marketing strategies such as PPC advertising. This facet their extensive blog network is part of his ongoing effort to educate his clients and help them make informed decisions about Internet marketing.

Nick Stamoulis said, “Achieving results from Pay Per Click advertising is not merely a matter of outbidding your competition for the best page position for selected search terms. There are many factors that must be considered such as target audience identification, keyword research, ad copy, and much more. The goal of PayPerClickJournal.com is to help readers understand all that goes into any effective PPC advertising campaign.”
Read more…

“Adding Search to Your Marketing Mix” Details How to Achieve Internal Buy-In, Leverage Existing Assets, and Deal with Search’s Unique Challenges

Atlanta, GA August 21, 2007 — Medium Blue Search Engine Marketing, an Atlanta-based Internet marketing firm, has today announced the release of a free whitepaper entitled “Adding Search to Your Marketing Mix.” This informational piece is targeted toward marketing executives who may be considering search engine marketing for the first time but are uncertain how to align it with their existing marketing strategies. The whitepaper is available for download here.

Read more…