Analysten fordern Einzelhändler auf, Web Experience Management in ihre Online-Planungen einzubeziehen

Lexington, USA / Hamburg, 26. August 2008 — Das kommende Weihnachtsgeschäft im Blick warnen Analysten vor den unzureichenden Vorbereitungen des Online-Handels. Laut dem neuesten Benchmark-Bericht des Marktforschungsinstitutes RSR Research investiert der Einzelhandel noch immer zu wenig in die Verbesserung der Web-Erfahrung seiner Konsumenten. So mancher Kunde, der kurz vor Weihnachten noch Einkäufe tätigen will, könnte dann auch im Internet vor geschlossenen Türen stehen.

Die Studie mit dem Titel „Playing Well with Others: eCommerce’s Evolving Role in the Customer Experience“ wurde von Gomez, Inc., einem führenden Anbieter von Web Experience Management-Diensten, unterstützt. Sie stellt fest, dass Einzelhändler sich nur zögerlich an neueste Technologien im eCommerce herantasten und ihre Onlineshops daher oft nur ungenügend auf ihre Aufgaben vorbereitet sind. Die Analysten Nikki Baird und Steve Rowen, Co-Autoren des Berichts, raten daher dringend, sich mit den Auswirkungen der Internettechnologien auf die Kundenerfahrung auseinanderzusetzen. (more…)

Stumble it!

Leading experts to discuss the top concerns in nonprofit PR and how SEO and the latest PR tools can help overcome the hurdles.

Lanham, MD January 22, 2008 — Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that it will sponsor a free webinar offering marketing and public relations professionals advice on developing a comprehensive and successful PR/communications strategy for non profit and trade associations. Titled “Creating a Successful PR and Marketing Plan for the Non Profit World,” the webinar will be held on Friday, January 25, 2008 at 2:00 pm ET. To register for the webinar, please visit tinyurl.com/2uee2l.

Shonali Burke, ABC, Vice President of Media & Communications for ASPCA and John Spagnuolo of the New Media Institute will examine the concerns, constraints and success of non-profit and trade association’s PR efforts. The webinar will explore how to leverage the latest tools and technologies, including search engine optimization to maximize the resources available for a successful PR program.

Part of Vocus’ monthly series, this webinar is designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. A replay of the webinar will be available free of charge following the event on the Vocus web site at onlinepressroom.net/vocus/, under Events.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
(more…)

Stumble it!

First of three-part search engine marketing webinar series focuses on how search engine marketers are often mislead on their online advertising performance by using the wrong metrics.

Columbus, OH January 21, 2008 — ClearSaleing Inc., a search engine marketing technology company, has announced they will be hosting a three-part online advertising Webinar series titled Optimize Your Online Ad Investment: The Metric, The Measure and The Method.

The first webinar, The Metric: Are You Using the Proper Metrics to Measure Your Online Ad, will be hosted by ClearSaleing Co-Founder Adam Goldberg. Goldberg is a former Google executive who recognized that many search engine marketers were not properly evaluating their online advertising source performance.

“Most search engine marketers are putting too much emphasis on metrics such as CPA (cost per acquisition), conversion rate, revenue, and CTR (click through rate),” Goldberg said. “The metric search engine marketers should be focused on is profit. Your CPA can decrease, but so could your profit. Conversely, you could increase your conversion rate, revenue, and CTR, only to find that profit has decreased. The only way to ensure your search engine marketing efforts are as profitable as possible is to focus on profit.”

The webinar will cover an array of topics explaining how misguided search engine marketing can be based on many industry-standard metrics that lead to false conclusions. The webinar will show several examples as to how these metrics can lead online advertisers down a dangerous path that can greatly affect online advertising budgets and goals.

ClearSaleing will host this webinar on two separate dates, January 24 and January 31, at 1:30pm EST. To register for The Metric: Are You Using the Proper Metrics to Measure Your Online Ad, please follow this registration link: ClearSaleing.com/MMM.

Additionally, the remaining two search engine marketing webinars in the series are:
(more…)

Stumble it!

Research presented to the Marketing Executives Networking Group by Neil A. Morgan proves customer satisfaction research still MVP in marketers’ toolkit for predicting future business performance.

Old Saybrook, CT January 17, 2008 — As part of the Marketing Executives Networking Group’s (MENG) exclusive “Business School Webinar” series, Indiana University Marketing Professor Neil A. Morgan presented a summary of his research comparing a variety of customer satisfaction metrics and newer loyalty-based metrics and their ability to predict firms’ future business performance. Results showed that customer satisfaction metrics do a much better job of predicting a company’s business performance than newer loyalty-based metrics, directing marketers to focus their research budgets on understanding customer satisfaction.

It is a generally accepted marketing principle that a firm’s business performance is driven, in large part, by how well it serves its customers. As a result, most firms have customer feedback systems to capture the post-purchase perceptions of their customers, and marketing executives use this data to construct metrics they believe to be predictive of the firm’s future market and financial performance.

But while there has been growing research evidence of a link between customer satisfaction and firm performance, many marketers have been moving away from using satisfaction metrics and towards the use of loyalty metrics concerning customers’ word-of-mouth (WOM) intentions and behaviors (such as Net Promoter ScoresTM). In fact, there appears to be a growing belief among many managers that WOM intention is the only customer feedback metric that predicts a firms’ business performance. Yet, there has been remarkably little empirical examination of this assumption and the most widely cited “evidence” consists of anecdotal single-industry case studies and the outcomes of simple correlation studies reported by consulting firms with a vested interest in the answer.
(more…)

Stumble it!

With Google Analytics and Google Website Optimizer, it is no longer necessary to rely on creative hunches when seeking to improve website performance. On February 5th, 2008, VKI Studios will host a free WebEx seminar for the AMA. They will demonstrate how to use these powerful Google products to boost conversion rates.

Vancouver, BC January 17, 2008 — In a free WebEx seminar to be held by the American Marketing Association (AMA) on February 5, 2008, VKI Studios and Google Inc will demonstrate how it’s no longer necessary to rely on creative hunches when optimizing landing pages.

The seminar, entitled “Landing Page Optimization: A Process Using Google Analytics and Google Website Optimizer” will show that, using a combination of Google Analytics and Google Website Optimizer, it’s now easy to run A/B and Multivariate tests on web pages.
(more…)

Stumble it!